ELIGIBILITY
Graduate degree in any stream or an equivalent degree
To Enroll Mass Communication Colleges in Dehradun & Media Management:
Mass Communication is a powerful and influential sector straddling print, TV, films, music,
radio, internet and telecommunications. It is on the threshold of rapid growth in India calling for
new skills based on time- tested theory. Currently estimated at over Rs 500 billion media
business has the potential to become a beacon of growth and offers a wide spectrum of career
choices in each of its segments,
Media is connecting millions of households to new information networks. News broadcasters
and TV anchors are replacing film stars and cricketers in becoming icons and role models for
the young generation of this country. FM Radio is changing the habits of young people. Internet
and multimedia are changing the communication landscape. All this is throwing
Aims of Mass Communication Degree
To make SIPAS as one of the best mass communication colleges in Dehradun with holistic industry related media learning
Create students that can contribute to all areas of media and achieve excellence in their areas
of specialization
To make media education relevant to the demands of the times and the global environment.
Develop effective written and oral communication which includes dialogue writing, script writing
and content development.
Develop a presentation style with basics of acting and anchoring, public speaking skills etc.
Encourage out of box creativity for concept visualization and develop execution skills
Careers in Mass communication Courses
Opportunities in TV, FM, radio, event management, advertising business, movies, video
programming, image promotion, multimedia.
Creative and technical positions in print (newspapers and magazines) and electronic (radio,
Television and Web) media.
As editors, reporters, columnists, correspondents, feature writers.
Freelance writers, photojournalists, news analysts, content editors, content writers etc
Scope & teaching methods
Students are encouraged to understand and present basic theoretical concepts. They are then
exposed to a range of practical learning experiences which include in-house projects and
exercises, workshops, industry visits, guest lectures by Industry experts etc.
All these are designed to help them to produce, direct, write skits, comical or educational
dramatization on social issues through the use of video-camera, music and other sound
elements. The practical approach is also emphasized for other areas such as print reporting and
editing, conducting surveys
All these are designed to help them to produce, direct, write skits, comical or educational
dramatization on social issues through the use of video-camera, music and other sound
elements. The practical approach is also emphasized for other areas such as print reporting and
editing, conducting surveys and interviews, organizing events, producing and editing short
documentary films, promos and other video programs. This together with their summer training
gives students first hand experience of the actual media environment, its demands and
expectations and prepares them for smooth entry into media organizations.
