info@sipasddn.com +919837093525"Admission Open For The Session 2022-2023"
info@sipasddn.com +919837093525"Admission Open For The Session 2022-2023"
B.A. Mass Communication

SIPAS(Sai Communication) is one of the best Mass Communication College in Dehradun. Mass communication is the study of how people and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising.

Sai Communication

Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication course is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.

WHY STUDY B.A. Mass Communication AT SAI?

Sai Business School offers a bachelors and a masters course in mass communication. Our program offers a curriculum that introduces students to the broad framework of mass communication, emphasizing what is common and fundamental to advertising, digital media, electronic media, journalism and public relations.

You will acquire communication and marketing skills to advance your career in the exploding field of mass communications in a wide range of organizations in both the private and non-profit sectors. In addition, you will gain real-world experience and apply what you’ve learned in the classroom by participating in Sai Business School’s Social Media & PR Club where you will work with a team of students and professionals to design, implement, and manage a communication campaign for the college.

  • bachelor of mass communication in Dehradun
    PLACEMENTS
    Sai offers 100% placement assistance for its graduate.
    placement
  • bachelor of mass communication in Dehradun
    FACULTY
    Sai has over 150 full time faculty with doctorate or masters.
  • bachelor of mass communication in Dehradun
    SCHOLARSHIPS
    Generous merit based
    scholarships are available for students.
  • AFFILIATION
    HNB Garhwal Central University
  • ba mass communication in Dehradun
    HANDS-ON LEARNING
    You will get extensive practical training and spend much of your time in our international standard computer labs during your degree.
    placement
  • ba mass communication in Dehradun
    INFRASTRUCTURE
    Our campus is located in the heart of Dehradun & is equipped with international standard labs, training facilities, sporting grounds and hostels.
  • ba mass communication in Dehradun
    ALUMNI
    Our alumni can today be found across the globe and hold prestigious ranks at some of the top multinationals & hospitals.
  • COURSE DURATION
    Three Years

ELIGIBILITY

10+2 with English as a subject with min. 45% marks

Mass Communication & Media Management:

Mass Communication is a powerful and influential sector straddling print, TV, films, music,
radio, internet and telecommunications. It is on the threshold of rapid growth in India calling for
new skills based on time- tested theory. Currently estimated at over Rs 500 billion media
business has the potential to become a beacon of growth and offers a wide spectrum of career
choices in each of its segments,
Media is connecting millions of households to new information networks. News broadcasters
and TV anchors are replacing film stars and cricketers in becoming icons and role models for
the young generation of this country. FM Radio is changing the habits of young people. Internet
and multimedia are changing the communication landscape. All this is throwing

Aims of Mass Communication Degree

To make SIPAS synonymous with holistic industry related media learning
Create students that can contribute to all areas of media and achieve excellence in their areas
of specialization
To make media education relevant to the demands of the times and the global environment.
Develop effective written and oral communication which includes dialogue writing, script writing
and content development.
Develop a presentation style with basics of acting and anchoring, public speaking skills etc.
Encourage out of box creativity for concept visualization and develop execution skills

Careers in Mass communication

Opportunities in TV, FM, radio, event management, advertising business, movies, video
programming, image promotion, multimedia.
Creative and technical positions in print (newspapers and magazines) and electronic (radio,
Television and Web) media.
As editors, reporters, columnists, correspondents, feature writers.
Freelance writers, photojournalists, news analysts, content editors, content writers etc
Scope & teaching methods

Students are encouraged to understand and present basic theoretical concepts. They are then
exposed to a range of practical learning experiences which include in-house projects and
exercises, workshops, industry visits, guest lectures by Industry experts etc.
All these are designed to help them to produce, direct, write skits, comical or educational
dramatization on social issues through the use of video-camera, music and other sound
elements. The practical approach is also emphasized for other areas such as print reporting and
editing, conducting surveys

All these are designed to help them to produce, direct, write skits, comical or educational
dramatization on social issues through the use of video-camera, music and other sound
elements. The practical approach is also emphasized for other areas such as print reporting and
editing, conducting surveys and interviews, organizing events, producing and editing short
documentary films, promos and other video programs. This together with their summer training
gives students first hand experience of the actual media environment, its demands and
expectations and prepares them for smooth entry into media organizations.

 

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